Marketing Consultant Job Description

Marketing consultants focus on assisting organizations with developing strategies for the successful promotion and sale of goods or services to targeted consumers.

They assist organizations develop brand identities and develop creative techniques for launching and sustaining their business.

Typical Job Duties

• Manage allocated budgets in various marketing areas and vendor relationships

• Develop a portfolio of marketing tools and services

• Confer with sales and production teams to create a group marketing strategy

• Implement and manage marketing procedures and processes

• Evaluate existing marketing practice and opportunities for standardization

• Develop and implement a marketing plan

• Prepare press releases, newsletters and other correspondences

• Develop and implement a tracking system for marketing initiatives

• Review branding and positioning of the company in order to ensure it has the proper impact and creates awareness