Publicity Director Job Description

Publicity directors are responsible for overseeing the creation and implementation of public image campaigns and activities which suit the best interests of clients.

Typical Job Duties

• Coordinate the development and implementation of a public relations or publicity campaign which creates a positive public image for the client

• Confer with client to ensure publicity needs are properly communicated

• Act as a liaison between client and media

• Create press releases or sponsor events related to the client’s image

• Manage a staff of public relations specialists to ensure the proposed plan is implemented efficiently and successfully

• Gather financial reports

• Maintain internal firm communications