Promotions Manager Job Description

Promotions managers plan and direct advertising policies and programs in order to create interest to purchase a product or service, or to attend an event.

They may produce such materials as posters and coupons, or organize give-aways and contests as part of their efforts.

Typical Job Duties

• Represent company at trade shows and other events

• Organize prospect files for promotional purposes

• Train and direct workers involved in producing advertisements or distributing promotional items

• Track program budgets and expenses

• Measure campaign responses against industry norms

• Plan and execute advertising strategies for the organization, cause or event

• Confer with department heads to discuss topics such as contracts and selection of media

• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research