Brand Manager Job Description

Brand managers are responsible for creating a positive and lasting impression for an organization among consumers. The ultimate goal of their efforts is to increase sales figures and increase the market share of their organization.

Typical Job Duties

• Monitor market trends in appropriate sector

• Confer with senior management to develop brand identity

• Oversee marketing activities to ensure the appropriate message is delivered for their product or service

• Confer with Product Development, Research, Marketing and other departments to make sure brand values are followed

Scholarships for Becoming a Brand Manager

The Applicable Majors section below shows fields of study relevant to a career as a Brand Manager. You can search for scholarships matched to those fields of study on our All Scholarships by Major pages.

Success Tip: Be sure to apply for any scholarships that you even barely qualify for, as there are millions of dollars of scholarships that go unused every year due to a lack of applicants!