Publicity Agent Job Description

Publicity agents are responsible for creating and promoting a strategic public image for individuals, groups and organizations. They may prepare or select publicity materials for release to various communications media.

Typical Job Duties

• Gain thorough understanding of the client organization as well as its objectives, accomplishments and promotional policies in order to develop an appropriate publicity strategy

• Develop and execute public opinion research projects

• Prepare or deliver speeches to support the publicity mandate

• Coach clients regarding effective public communication

• Direct the development of a communications program which creates favorable public opinion of an organization’s goals or accomplishments

• Respond to inquiries from the public or the media

• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to support the organization's publicity mandate

• Prepare or edit organizational publications for internal and external audiences, including employee newsletters